Are you ready to finally get paid what you absolutely deserve as a coach in your industry? Well, pay attention. We’re going to talk about what it takes to get paid through high-ticket coaching.
Hi, I’m Shayla Boyd-Gill, your Family Freedom and Affluence Mentor, and I absolutely love helping family-centered women entrepreneurs to get paid more, have less stress, and love what they’re doing.
The Truth
Here’s the truth: you should absolutely expect to be paid for your knowledge in your industry, and, as a matter of fact, you should be compensated for the years of experience and the knowledge that you bring to the table to transform the lives of your clients.
But here’s the other ugly truth: many coaches are having a horrible time selling what they offer. Many times, it’s because they’re not clear in the messaging on what it is that they sell, or how you transform lives.
So I’m gonna give you three tips to support you today that will help you to begin your journey to being paid with ease as a high-ticket coach.
Tip #1: Have a highly impactful and transformational program
Number one: you want to make sure that you have a highly impactful and transformational program.
When we say transformation program, meaning your clients are coming to you with a specific problem and your program should be the exact thing that they need to shift and change their lives.
It’s not a small shift. It should be a major shift that truly impacts them, and makes them rave about the work that they’ve done with you. They probably also need a little bit more intimacy, meaning more high-touch and a little more access to you. Don’t worry, don’t worry. It doesn’t mean that you have to give all of yourself. It just means that when you do have access to the clients and they have access to you, it should be transformational.
Now your job is not to become best friends with your clients, you don’t pay more to be able to go out with them and do things of that nature, but when you show up, they should feel like it didn’t have to take a lot of time. As a matter of fact, it should’ve felt like one small change, one small conversation, is shifting the way that they do business, the way that they live their life, their health, relationship, whatever that aspect is. Because, remember, the thing that people are paying for is ways to make more money, better relationships, better health, better relationship with spirit, things in that realm. That’s what people will pay for.
They wanna do things faster, so your work needs to help them on that path, whatever it is that you’re doing. So number one, a highly impactful and transformational program is going to be essential.
Tip #2: Share your expertise with the world
After that, I’m taking a look at my notes here, you wanna make sure that you are out here, sharing your expertise with the world. They should know that you exist. If you are a hidden gem, sitting behind your computer, banging out landing pages and websites and crossing your fingers, hoping that people will find you, I’m sorry to tell you, it’s not going to happen.
You have to market yourself. You have to tell people that you exist. Now that can be through online or offline marketing. There’s so many pieces to that puzzle, and we’ll be pulling other videos for you to really dive into that a little bit deeper, but if you’re on social media, how are you utilizing it? Do you have a schedule? Are you consistent with it? Is your content impactful? Are you just doing lolly-dolly things on there, or are people coming and looking for your content because they know you’re delivering?
So the number two thing again is, making sure that you are marketing yourself. Making sure that you have other people talking about you. Making sure you’re showing up places and people know, you’re the one. We have to also know if we’re referring people to you, what’s the transformational thing that you do? So if you’ve been talking about yourself, and you’re truly making a difference, not just words, but actual action, people don’t mind sending other people your way. So that’s number two for you.
Tip #3: Make it easy for people to communicate with you and pay you
And number three: people might think this doesn’t matter, but this really does matter. Make it easy for people to communicate with you and actually pay you, meaning when someone inquires, and they’re saying yes, you need to make sure that it’s very easy for them to pay you.
If I have to jump through hoops just to give you money because I want to invest in myself, I’m gonna have a pause, and it’s gonna cause me to think, is this the thing that I want, or should I keep looking? If this is the start of the experience and it takes a long time or there’s confusion, I may not want to invest highly with your organization because you’re not making it simple for me. So when you’re preparing, you have phone calls, you’re having discovery sessions, and someone says yes, they need to know what their next steps are. They need to also know how to pay you. Immediately. It shouldn’t be a case of, I’m gonna send you an invoice a few days later, and maybe you’ll pay it. But instead have a way where you can capture their information either if you’re taking cards over the phone, if you are sending them a direct link and asking, did you receive it? This needs to be paid. Now. Give them an incentive to want to go ahead and pay now, and make it easy for them to do so.
You wouldn’t believe how many people are running businesses, especially in our coaching industry here online, and it’s hard to pay them. I promise you, if you make it hard, people are not as flexible. When someone wants change or transformation, they’re looking for it now, and if you make it hard for them to do that, they’re gonna shift, they’re gonna run.
I’ll give you one quick story. I was once at a conference, I had someone that contacted me on the phone and they were ready to do business. I’ve made sure that my business is also mobile, so I was able to get on my phone and send them their invoice with the link, say, hey, did you receive it? Go ahead and pay me right now. There was not a case of, oh, wait ’til I get to a room, or wait ’til I get back from the conference. I wanted to close the deal, and I was prepared to do that, and they were prepared to take action. So keep those tips in mind.
Remember, the three tips: highly impactful, highly transformational program; number two, talk about what you do, market yourself; number three, make it easy for people to pay you. And if you start from this place, you’re gonna get yourself positioned to be a high-ticket expert and it’ll be easier to get paid as a coach in your industry.
Need help impacting more lives and getting paid as a high ticket coach?
I love making sure that my clients are able to close the deal, get the sales they desire, and attract the clients they really want to work with. So if you want to learn more about what it takes to be a high-ticket expert in your industry, I have a free gift for you. Drop down in the link below. There is a link there for our high-impact, high-ticket challenge. It’s free. A five-day training with me where you will learn how to create a highly impactful platform in your business. So, drop down in the links below. And make sure you do me one more favor: subscribe to this channel right now.
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